January 30, 2025
D3, a platform focusing on Web3 infrastructure, has intensified its efforts to reshape the domain industry with its DomainFi initiative. The company has entered into strategic partnerships with several prominent entities, including Solana, AVAX, OneFootball, Plume Network, and Hockey.com, to expand the scope and utility of decentralized domains. These collaborations aim to enhance the integration of Web3 technologies with the traditional domain space.
In partnership with the Solana Foundation, D3 is working to build infrastructure that bridges Web2 and Web3 domains using Solana’s blockchain. This includes pursuing the .SOL and .SOLANA top-level domains (TLDs), which will further support the network’s vision of promoting interoperable payment and identity solutions. D3 also welcomed AVAX into its DomainFi partner cohort, where AVAX will contribute DeFi utility and liquidity to the $340 billion domain market, utilizing its extensive developer ecosystem.
Additionally, OneFootball has joined the initiative, planning to use .football domains for fan identity management across its global community of over 180 million active users. Plume Network will incorporate DomainFi into its newly launched Nest Protocol, enabling the creation of tokenized domains that provide institutional-grade yields. In a similar vein, Hockey.com is utilizing DomainFi to fractionalize premium domain ownership, offering liquidity options for current domain holders while making high-value assets more accessible.
About D3
D3 is an infrastructure platform focused on transforming the domain industry through its DomainFi initiative. The platform seeks to democratize digital asset ownership by integrating decentralized domains into the broader Web3 ecosystem. D3’s goal is to provide liquidity and access to the $340 billion domain industry while supporting the growth of decentralized applications.
Website: https://d3.app/
X: @D3inc
About Investors
Paradigm
Paradigm is a venture capital firm specializing in cryptocurrency and Web3 investments. The firm partners with startups that aim to drive the growth and development of the decentralized economy. Paradigm focuses on early-stage investments across various blockchain sectors.
Location: San Francisco, CA
Website: https://www.paradigm.xyz/
Coinbase Ventures
CB Ventures is a venture capital firm that invests in early-stage projects within the blockchain, Web3, and digital asset spaces. Known for its investments in high-impact projects, CB Ventures supports companies that are transforming the landscape of decentralized technologies.
Location: San Francisco, CA
Website: https://www.coinbase.com/ventures
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