July 6, 2024
Vitalk Buterin, co-founder of Ethereum, donated 100ETH, amounting to approximately $300k, to the 2077 Collective.
The 2077 collective's mission is to improve Ethereum's presence and appeal through innovative initiatives and community-driven efforts. These include:
Marketing and Promotion: Ethereum has a strong community of developers but lacks a unified effort to promote it to the general public. Marketing efforts are scattered and focus on specific aspects of the platform rather than the whole picture. This lack of coordination makes it difficult to compete with the negative narratives and misinformation spread by competitors.
Countering Negative Narratives: Ethereum's core developers and researchers, who have the most credibility, are often quiet, leaving the space open for competitors to spread misinformation. This shapes public perception of Ethereum and makes it difficult to promote its positive aspects.
Focus on User Adoption: The Ethereum community spends too much time on internal debates within the cryptocurrency community, rather than focusing on attracting new users. These debates don't convince outsiders and detract from efforts to showcase the real-world applications of Ethereum and get people using the platform.
About 2077 Collective
The 2077 Collective Proposes EIP-2077: Ethereum Marketing Department, which outlines a comprehensive marketing strategy, designed to revitalize Ethereum's brand image and address key marketing challenges.
Core Objectives:
Unify the Ecosystem: EIP-2077 aims to establish consensus on marketing priorities, foster collaboration between builders and marketers, and develop public infrastructure to support marketing efforts.
Shape the Narrative: The strategy focuses on attracting new users ("Ethpill newcomers"), countering misinformation ("defend Ethereum from FUD + psyops"), and amplifying the voices of Ethereum's technical experts.
Drive User Adoption: EIP-2077 prioritizes increasing the number of users and developers actively using the Ethereum network. This includes creating user-friendly onboarding tools and resources.
Promote the Ethereum Ecosystem: The strategy emphasizes coordinated marketing efforts throughout the Ethereum ecosystem, encompassing both Layer 1 and Layer 2 solutions. This will increase brand awareness, adoption, and investment in Ethereum.
By implementing EIP-2077, the 2077 Collective aims to restore Ethereum's position as a leading blockchain platform.
Website: https://2077.xyz/
X Account: https://x.com/2077Collective
X Followers today: 1,659
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